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It makes sense to me that Martha is able to sell sheets at both K-Mart and Macy's ... they are different price points (and quality). But it seems odd to me that Martha sells the same product category in the same price point to two big box chains that compete against each other (i.e. diy paper favor boxes and crepe paper flowers at Walmart and Michael's). How do they pull this off? My little stores complain when someone else in their entire city carries my line of stationery, so how does Martha pull this off? Tips, please, Martha!!!
Also... check out the new Walmart logo. Great post about it here on the Brand New blog.
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