Mood lit cabins. Seriously. John and I flew Virgin America to San Francisco. Upon boarding the plane I felt the need for a wicked cocktail and suffered an "am I cool enough to be here" moment.
After an initial shock (a fellow passenger tried to text me via the screen on the seat back in front of me) ... loved it! If they had a nonstop from San Diego to New York I might betray my beloved JetBlue.